Set between early autumn of 1953 and late spring of 1954, fashion designer Coco Chanel, after fifteen years of retirement, decides to return to the world of haute couture and reopen her Paris salon. With her new collection derided by the critics, she faces bankruptcy until buyers from four major American department stores - Saks Fifth Avenue, Bloomingdale's, Best & Company, and Ohrbach's - place orders with her. She becomes involved with the love life of one of her models, and flashbacks utilizing filmed sequences recall her own past romantic flings. Adding humor to the proceedings is a highly stereotypical rude gay designer who tries to impede Chanel's success.[2] The finale is a fashion show featuring actual Chanel designs from 1918 to 1959.