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The musical is set in Heartsville, U.S.A, once upon a time. The exact time period is not specified, but the play takes place across a school year, beginning on the first day and ending at prom. This is a fairy tale America, where the majority of the world is homosexual, with heterosexuals subject to heterophobia. Despite the fairy tale aspect, the world is essentially equivalent to ours, with references to Star Trek, the internet, Wayne Gretzky, and many other recognizable people, things or ideas. The majority of the play is set at Heartsville High, where the main characters are students.
As the school year begins, DJ and student Tank reminds the world that Zanna is on the look-out for any extra love that needs to be shared ("Who's Got Extra Love?"). Zanna finds new kid Steve Bookman (a quarterback) lonely. Zanna sets him up with Mike Singer, a chess champion and idol of school. (In the musical's world, chess players are sex symbols, and football players nobodies.) Their love blooms quickly ("I Think We Got Love").
Meanwhile, Kate Aspero, all-around overachiever, finds love with Roberta, a part-time waitress. Kate had long resisted Zanna's efforts to find love for her, citing "SATs, ACTs, APs, and GPAs" as being more worthy of her time, while Roberta seemed destined to a life of cheating girlfriends. She laments this in "I Ain't Got Time," much to the chagrin of the diner's customers. Spurred by Zanna's magic, Roberta impresses Kate so strongly ("Ride 'Em") that they become a couple.
Zanna, pleased with his success, settles down for the night, singing "Zanna's Song" as he says goodnight to his magic wand and goodbye to his feathered friend Cindy, who migrates to Fort Lauderdale.
The next day, the kids decide to create a musical addressing the controversy over heterosexuals in the military. Their play includes the song "Be A Man," touting the impressive homosexual leaders of history (including Leonardo Da Vinci, Alexander the Great, and the ancient Spartans), and "Don't Ask, Don't Tell," an overly dramatic ballad about a heterosexual couple forced to hide their love from the Army.
In a reprise of "Don't Ask, Don't Tell," Kate and Steve realize they have feelings for each other, a fact they try quickly to forget, as their town is extremely heterophobic.
Some amount of time passes. At the "I'm Okay, You're Okay Corral," Mike proposes moving in with Steve after graduation, but Steve, trying to avoid the issue, believes they should slow down. Three Corral regulars, Tex, Bronco, and Loretta, insist that love should go "Fast." Steve, scared and confused runs from Mike, who describes Steve's unpredictable behavior in "I Could Write Books." Later, and much to the amusement of Tex, Bronco, and Loretta, it is also revealed that Zanna has feelings for Steve.
Kate and Steve's perplexing behavior leads Mike and Roberta to playfully suggest to each other "Don't You Wish We Could Be In Love?", but the light-hearted song turns serious as Kate, Steve, and Zanna all join in, reflecting on their relationships.
The focus shifts to the State Chess Finals. Steve promises to exchange varsity rings with Mike after the match, while Kate puts all her effort into being a perfect girlfriend to Roberta. Mike's hesitation in the final match causes Roberta to lead a raucous cheer that becomes the song "Whatcha Got?"—a successful cheer indeed, causing Mike to win the tournament.
But in the resulting celebration, Kate and Steve kiss, throwing the town into chaos. Mike, Steve, Kate, and Roberta are devastated ("Do You Know What It's Like?"). Kate and Steve run into classmates Candi and Buck, who have suddenly distanced themselves from the heterosexual couple. Unable to handle living in a heterophobic environment, Kate and Steve plan to run away from Heartsville. Zanna, desperate to make the world safe for them, finds a spell that, while likely to cost him his powers (and a possible deterioration of taste and style), will make everything better, or so he hopes. Deciding that nothing done for love can ever hurt us, Zanna performs the spell ("'Tis a Far, Far Better Thing I Do/Blow Winds").
Zanna's spell is a success, in a way. Kate and Steve are King and Queen of the Prom, and everyone there is singing "Straight To Heaven." But Zanna finds that everyone is now heterosexual, and that no one can remember what life was like before the spell, to the point that Zanna himself is ostracized. He reflects on his life, hoping that "Someday You Might Love Me." The students, overhearing this song, realize that they were mistaken in abandoning their friend, singing a reprise of "Straight to Heaven" with "straight" replaced with "right." Prom is a success, and Zanna is invited to a post-prom party, but he chooses to stay behind and think for a while. On his way home, he drops a shoe, and true to fairy tales, Tank rushes to return it to him, revealing not just his memories of before the spell but his love of Zanna, begging "Sometime, Do You Think We Could Fall In Love?"
The happy couple is joined by the ensemble for a reprise of "Sometime, Do You Think..." as the curtain call.